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 Post subject: Heineken Sponsorship
PostPosted: Wed May 11, 2016 9:07 am 
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Finally some positive sponsorship news:

http://www.autosport.com/news/report.ph ... as-sponsor

Personally, I'd like to see Sauber or Force India get the "team" sponsorship - they seem like the ones that need it most.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 9:29 am 
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Fancy it starting in Canada...After all, you'll only get a non-alcoholic beer at Circuit de Catalunya, and trackside fans at Monaco already have an excellent variety of choice beverages.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 9:40 am 
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Heineken + small/poor/sponsorless team = green car? Would be awesome! Or would they go for more of a top team, it doesn't say how much money goes to a team, enough for a wing or enough for a full car.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 10:13 am 
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From the money point of view this seems like a good idea, but having alcohol sponsorship in F1 (which hasn't been around for a few years now) sends out the wrong message in my opinion.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 10:30 am 
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owenmahamilton wrote:
From the money point of view this seems like a good idea, but having alcohol sponsorship in F1 (which hasn't been around for a few years now) sends out the wrong message in my opinion.


Why?

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 10:45 am 
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owenmahamilton wrote:
alcohol sponsorship in F1 (which hasn't been around for a few years now)


OK.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 10:56 am 
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owenmahamilton wrote:
From the money point of view this seems like a good idea, but having alcohol sponsorship in F1 (which hasn't been around for a few years now) sends out the wrong message in my opinion.


Johnnie Walker, Martini just to name a few. And it's not like people see alcohol marketing because of F1, it is everywhere.


Last edited by Pietkok on Wed May 11, 2016 10:57 am, edited 1 time in total.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 10:57 am 
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owenmahamilton wrote:
From the money point of view this seems like a good idea, but having alcohol sponsorship in F1 (which hasn't been around for a few years now) sends out the wrong message in my opinion.


When has F1 ever been free from alcohol sponsorship?

GH Mumm
Kingfisher
Martini
Whyte & Mackay
Smirnoff

Just a few off the top of my head - I am sure there are many more.

What message is it sending? It's hardly promoting drinking at the same time as driving.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:08 am 
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Pietkok wrote:
owenmahamilton wrote:
From the money point of view this seems like a good idea, but having alcohol sponsorship in F1 (which hasn't been around for a few years now) sends out the wrong message in my opinion.


Johnnie Walker, Martini just to name a few.


Smirnoff, Kingfisher, Royal Challenge, Singha, Chandon... I'm sure there are plenty of others. Bit perplexed as to how anyone can think F1 is free of alcohol sponsorship.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:26 am 
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owenmahamilton wrote:
but having alcohol sponsorship in F1 (which hasn't been around for a few years now) sends out the wrong message in my opinion.


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http://f1pulse.com/

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http://i.telegraph.co.uk

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http://adn.gpupdate.net

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http://a.fssta.com







nope.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:30 am 
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Do you think owenmahamilton is regretting that comment yet ?

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:42 am 
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Jezza13 wrote:
Do you think owenmahamilton is regretting that comment yet ?

hmm not sure...

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Last edited by specdecible on Wed May 11, 2016 11:46 am, edited 2 times in total.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:44 am 
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I wish they would finally come to their senses and stop spraying perfectly good champagne all over the place. That's just about the only consideration I have concerning alcohol and F1/motorsport.

I'm not a lager drinker myself, but this is more or less how Belgians think Heineken is made... :lol:
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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:46 am 
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Fiki wrote:
I wish they would finally come to their senses and stop spraying perfectly good champagne all over the place. That's just about the only consideration I have concerning alcohol and F1/motorsport.

I'm not a lager drinker myself, but this is more or less how Belgians think Heineken is made... :lol:
Image
Source: http://www.nietvervelen.nl/bier/palm-pils.jpg


Same here, especially in the south of the Netherlands. We call it gherkin as well :P It's fun though that it is a premium beer in the rest of the world due to all the marketing.

Edit: great filter, but I guess you know I don't mean pickled cucumbers but the yellow excretion as showed above.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:50 am 
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Fiki wrote:
I wish they would finally come to their senses and stop spraying perfectly good champagne all over the place. That's just about the only consideration I have concerning alcohol and F1/motorsport.

Well they could always use what they have in Bahrain and Adbu Dhabi

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:54 am 
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They don't use champagne anymore, but some sort of sparkling wine.

http://www.grandprix247.com/2016/03/23/ ... f1-podium/

Getting a bit off topic though :P


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 11:57 am 
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specdecible wrote:
Fiki wrote:
I wish they would finally come to their senses and stop spraying perfectly good champagne all over the place. That's just about the only consideration I have concerning alcohol and F1/motorsport.

Well they could always use what they have in Bahrain and Adbu Dhabi


Pietkok wrote:
They don't use champagne anymore, but some sort of sparkling wine.

http://www.grandprix247.com/2016/03/23/ ... f1-podium/

Getting a bit off topic though :P


Well whist we're off topic, let's be honest, at least it isn't the fizzy rose water spec alluded to. It doesn't even work for the "Here comes the champaaaaaaaagneeeeeeeeeeeeee!!" (cheery, bouncy podium music) part of the podium ceremony as "Here comes the fizzy rose wateeeeer!!" just doesn't sound the same!

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 12:42 pm 
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While it's great that F1 has a new sponsor, I doubt any team will be getting too much of that cash. Ferrari will do okay I suppose, because the $150m goes to FOM and out the other end to Ferrari in bonus/historical payments...

So I guess it depends how you look at it, it could have been a major sponsor for a team, but now the money is just going to Bernie's chums. The teams don't really need to be competing with the 'sport' as well as other teams for sponsorship money do they.

What's the logical conclusion, all sponsors deal with F1 management and they distribute the money thus guaranteeing that the big boys get the most money for ever?

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 1:02 pm 
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Now I know why I suddenly feel the urge to get hammered when im watching a race!!





Just joking, I get that urge everyday about 3 o'clock.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 1:14 pm 
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Ruste13 wrote:
Now I know why I suddenly feel the urge to get hammered when im watching a race!!





Just joking, I get that urge everyday about 3 o'clock.

am or pm?

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 1:22 pm 
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specdecible wrote:
Ruste13 wrote:
Now I know why I suddenly feel the urge to get hammered when im watching a race!!





Just joking, I get that urge everyday about 3 o'clock.

am or pm?

It's hard to keep track in my experience.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 1:59 pm 
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OK so the link is no longer active? Maybe a premature or incorrect report?

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 2:08 pm 
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F1 MERCENARY wrote:
OK so the link is no longer active? Maybe a premature or incorrect report?


This news is in other places. http://www.racer.com/latest-stories/item/129313-heineken-set-to-enter-formula-1-as-sponsor

Hmm, Heineken is Dutch, Max Verstappen just turned 18 (the legal age to purchase alcohol in Holland) and he is presently a superstar for that nation. I wonder how much the presence of Verstappen motivated Heineken.

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http://www.markethings.net/wp-content/uploads/2016/03/Repucom-F1-Max_Verstappen-1024x512.jpg

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 2:26 pm 
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Those statistics do not tell everything though, only since 2015 F1 can be watched for free in the Netherlands for most people. In 2014 onfree-to-air probably means switching between the BBC and RTL germany (which was a pain with the many commercial blocks on RTL and limited BBC broadcasts). No doubt more people watch it now, but also because it is more easily available (which is because of Max really).


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 3:16 pm 
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F1 MERCENARY wrote:
OK so the link is no longer active? Maybe a premature or incorrect report?


Strange - its not like they have moved it to a different link either.

And I've not read anything on any other news site that doesn't look like a straight lift from the Autosport report. Perhaps they broke an embargo?

Blinky McSquinty wrote:

This news is in other places. http://www.racer.com/latest-stories/item/129313-heineken-set-to-enter-formula-1-as-sponsor

Hmm, Heineken is Dutch, Max Verstappen just turned 18 (the legal age to purchase alcohol in Holland) and he is presently a superstar for that nation. I wonder how much the presence of Verstappen motivated Heineken.

Image
http://www.markethings.net/wp-content/uploads/2016/03/Repucom-F1-Max_Verstappen-1024x512.jpg


The Verstappen link was the first thing that came to my mind too, but I really hope not RBR don't exactly need the cash.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 3:27 pm 
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They should put their cash behind Robin Frijns.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 5:21 pm 
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Not the first time this has happened. Gilles Villeneuve sported the Labatt (beer) logo for many years. Local boy makes good, a beer company wants to sponsor him.

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http://images.lpcdn.ca/924x615/200806/22/241464-gilles-villeneuve.jpg

From the article it seems Heineken sponsorship is a shotgun deal, they are going to parcel sponsorship money out to more than one team. Of course with Verstappen, they have to get past Red Bull. Maybe a little logo tucked away somewhere. Heineken desires Verstappen linked to them, and even Red Bull will find it hard to refuse money being thrown at them.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Wed May 11, 2016 9:19 pm 
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If they go with Sauber we could see a liverly like this one again :)

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Pietkok wrote:
They don't use champagne anymore, but some sort of sparkling wine.

http://www.grandprix247.com/2016/03/23/ ... f1-podium/

Getting a bit off topic though :P

Its pretty much the same type of drink. Its not technically champagne (from the french region) but another brand that does pretty much the same product from another french region that isnt champagne.
Other places/other countries have their own sparkling wine product that its also the same as champagne but with another name (in the case of Catalunya region, its called Cava)


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 Post subject: Re: Heineken Sponsorship
PostPosted: Thu May 12, 2016 6:22 pm 
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Blinky McSquinty wrote:
F1 MERCENARY wrote:
OK so the link is no longer active? Maybe a premature or incorrect report?


This news is in other places. http://www.racer.com/latest-stories/item/129313-heineken-set-to-enter-formula-1-as-sponsor

Hmm, Heineken is Dutch, Max Verstappen just turned 18 (the legal age to purchase alcohol in Holland) and he is presently a superstar for that nation. I wonder how much the presence of Verstappen motivated Heineken.

Image
http://www.markethings.net/wp-content/uploads/2016/03/Repucom-F1-Max_Verstappen-1024x512.jpg

Interestingly the first link above returned a page not found error and I had to click it a 2nd time.

Anyhow, according to the article, it alludes to a successful team which in my mind would put the likes of Sauber or FI out of contention, and my guess would lean towards a juggxrnaught that is currently lacking major sponsorship… McLaren perhaps? They are British and their "Black" paint job does have a slight green hue to it, so perhaps this would be ideal in that we'd see a British team once again dawn their national F1 color.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Thu May 12, 2016 6:46 pm 
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Heineken McLaren Honda with British racing green? Get's my vote.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 8:53 am 
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F1 MERCENARY wrote:
Interestingly the first link above returned a page not found error and I had to click it a 2nd time.

Anyhow, according to the article, it alludes to a successful team which in my mind would put the likes of Sauber or FI out of contention, and my guess would lean towards a juggxrnaught that is currently lacking major sponsorship… McLaren perhaps? They are British and their "Black" paint job does have a slight green hue to it, so perhaps this would be ideal in that we'd see a British team once again dawn their national F1 color.


Think you might ave misread that - I think it means the team that is successful in putting forward its case.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 9:53 am 
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My only problem with the Heineken sponsorship is not that it's alcoholic, it's that Heineken is an awful beer.


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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 11:51 am 
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I somehow doubt Max is a Heineken drinker, given he and his family are half Belgian.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 3:45 pm 
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Herb wrote:
F1 MERCENARY wrote:
Interestingly the first link above returned a page not found error and I had to click it a 2nd time.

Anyhow, according to the article, it alludes to a successful team which in my mind would put the likes of Sauber or FI out of contention, and my guess would lean towards a juggxrnaught that is currently lacking major sponsorship… McLaren perhaps? They are British and their "Black" paint job does have a slight green hue to it, so perhaps this would be ideal in that we'd see a British team once again dawn their national F1 color.


Think you might ave misread that - I think it means the team that is successful in putting forward its case.

Ah, yes, I see what u mean. Probably so, but I would not be surprised to see McLaren throwing their hat into the ring, in which case, all bases would be covered! :lol:

Alex53 wrote:
My only problem with the Heineken sponsorship is not that it's alcoholic, it's that Heineken is an awful beer.

I have yet to taste a beer that isn't awful and I don't think anyone really LIKES it either because every single time I've expressed how I dislike beer, there hasn't been a single person who hasn't skipped a beat in telling me, "eh, it's an acquired taste". To me that means I agree, but I forced myself to drink it so long I got used to it and now tolerate it. It's all sour and or bitter and the aroma through your pallet is not very pleasant. The only times in my life I've drank gherkin water and didn't mind so much was when I was already a bit wasted on hard stuff so it didn't register all that much.
x(

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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 4:31 pm 
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F1 MERCENARY wrote:
I have yet to taste a beer that isn't awful and I don't think anyone really LIKES it either because every single time I've expressed how I dislike beer, there hasn't been a single person who hasn't skipped a beat in telling me, "eh, it's an acquired taste". To me that means I agree, but I forced myself to drink it so long I got used to it and now tolerate it. It's all sour and or bitter and the aroma through your pallet is not very pleasant.


Where are you from? Have you tried the better Belgian beers?

I mean, I sometimes drink a Tripel Karmeliet. I don't drink it when I'm thirsty, I drink it when I want to drink something really good. There are a good number of other fantastic beers over here.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 4:40 pm 
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Banana Man wrote:
Heineken McLaren Honda with British racing green? Get's my vote.


I'd second that.

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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 4:49 pm 
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purchville wrote:
Fancy it starting in Canada...After all, you'll only get a non-alcoholic beer at Circuit de Catalunya, and trackside fans at Monaco already have an excellent variety of choice beverages.

Is this true?! I'm going to the MotoGP there :?

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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 4:56 pm 
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mikeyg123 wrote:
They should put their cash behind Robin Frijns.


Cos thats where the cold beer is kept? (frij)


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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 5:00 pm 
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moby wrote:
mikeyg123 wrote:
They should put their cash behind Robin Frijns.


Cos thats where the cold beer is kept? (frij)


Thank god someone got my awful semi pun!


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 Post subject: Re: Heineken Sponsorship
PostPosted: Fri May 13, 2016 5:25 pm 
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F1 MERCENARY wrote:
I have yet to taste a beer that isn't awful and I don't think anyone really LIKES it either because every single time I've expressed how I dislike beer, there hasn't been a single person who hasn't skipped a beat in telling me, "eh, it's an acquired taste". To me that means I agree, but I forced myself to drink it so long I got used to it and now tolerate it. It's all sour and or bitter and the aroma through your pallet is not very pleasant. The only times in my life I've drank gherkin water and didn't mind so much was when I was already a bit wasted on hard stuff so it didn't register all that much.
x(


I feel quite the same over the standard beer. There are a few sweet beers I like to drink on a warm day but in general it's like smoking to me. Do people smoke because it tastes good? I don't think so. Never felt the need to start smoking either. For some it's a social thing or something that makes them more open, at ease, relaxed whatever.

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