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PostPosted: Mon Sep 18, 2017 8:39 pm 
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Good evening all,

Two pronged attack with this thread I'm afraid.

Firstly we all know the business side of F1 is highly complicated and is a big reason which causes many teams to fold or pull out. It got me thinking is F1 in the years since the financial crash as rich with sponsorship as it once was in yesteryear? Yes, we all know that the banning of Tobacco hit some of the F1 teams hard with no more Marlboro, West or Camel however looking at the cars of recent years & teamwear looking threadbare of sponsorship these days with vast space available. Whilst the top teams at present (Mercedes, Ferrari) are not struggling with sponsorship deals, many of the other teams appear to be so e.g. Mclaren, Haas, Sauber all with significant spacing on their cars available. The number of teams without a title sponsor seems to be nearly half the field, of the top of my head there are: McLaren, Red Bull (albeit rumoured to be linking up with Aston Martti), Haas, Toro Rosso, Renault, Sauber.

With the above in mind, is sponsorship in F1 not as appealing as it once was to many markets or businesses? I mean you only have to look at some of the deals in place currently that whilst many are established brands they are not what the majority of the public would call household names. Or is this a case of the teams pricing themselves out of many deals much like Ron did with him not reducing the McLaren ratecard whilst not as competitive as they once were. The exception to this rule bar the big two just named seems to be Force India with their car being covered in what seems to be dozens of different brand names.

The second point to the article is in regards to the teams engineers. Whilst the majority of fans are aware of the big names (Newey, Lowe, Allison to name a few) many are not aware of the rest of the engineers within a team, myself included. Therefore firstly who are the key engineers to each team at present? And secondly with the amount of engineers who are at each team these days how often are engineers swapping teams, is there a high number of engineers swapping teams throughout the year or at the end of the season or is it a case only a handful or so of engineers are on the move each year?


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PostPosted: Sat Oct 21, 2017 11:46 am 
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https://www.motorsport.com/f1/news/mcla ... 18-968309/

So another new livery next year to the Papaya Orange run for Alonso in the Indy500 this year. Personally much prefer this orange to their current livery, albeit I don't dislike this years in all honesty, a lot better than the gray/black run over the recent years. Good to see talk of potential new major sponsors by Zak there too....hopefully with the addition of some major sponsors the car won't look as bare as it currently does!


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PostPosted: Sat Oct 21, 2017 11:53 am 
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This is a purely personal view with absolutely no facts to back it up, just like in the 'best' newspapers, but I think sponsorship has changed due to the loss of free to air coverage.

For example, the type of people who watch F1 are going to be quite a narrow section of the population. It involves some active decisions on their part and usually some extra cost to be able to see the product.
It would tend to be a more targeted product, like watches and cars which (they think) would appeal to the audience.
No good putting casual stuff as there will be few casual viewers


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PostPosted: Sun Oct 22, 2017 2:51 am 
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The higher priced F1 makes viewing their product - the less audience they generate and the less reason for sponsors to get involved.

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PostPosted: Mon Oct 23, 2017 6:21 pm 
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I think they've made the calculation. You know the parabolic curve you did in mathematics 129 years back (talking for myself ;-))


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PostPosted: Sat Nov 25, 2017 9:54 am 
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So Mclaren and Renault announcing new sponsorship deals for next season already, albeit Mclaren's is the company owned by Fernando Alonso. Zak also mentioned in the TP conference yesterday that they've also signed 2 unannounced new sponsors one of which is a US based firm.

Could this be the return of more sponsors to F1 with the new direction of the owners do we think?


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PostPosted: Sat Nov 25, 2017 11:16 am 
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ScottR267 wrote:
Could this be the return of more sponsors to F1 with the new direction of the owners do we think?

I think it's just the return of sponsors to two teams who are widely expected to be more competitive next year. It's a good time to get in the door while their prices are still pretty cheap - if either Macca or Renault challenge for the title, that sponsorship will pay off handsomely.

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PostPosted: Sun Nov 26, 2017 9:37 pm 
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What do sponsors want, and what does Formula One offer? Who are sponsors targeting?

Formula One offers global exposure to sponsors, but sponsors closely examine the demographics of the audience in determining whether this sport is good value for the money. Also in the fight are other sports that may also offer global coverage.

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http://e0.365dm.com/17/09/16-9/20/manchester-united-zlatan-ibrahimovic-romelu-lukaku_4099451.jpg?20170913135544

Why aren't Chevrolet, a branch of a global industry, in Formula One? Because they get more bang for the buck with a football team, and reach out to more of their targeted demographic audience.

Image
https://f1broadcasting.files.wordpress.com/2012/10/korea2012bbcsky1.png

This graph from the 2012 Korean Grand Prix may offer some insight. Of all those viewers, how many are hard core fans and how many just tune in to watch the conclusion?

Engineers migrate like birds, and teams continually attempt to poach any promising bright mind. Just look at how much effort Red Bull go to in order to retain Newey. He works under his own conditions, supported by a staff subject to his personal whimsy. He is also paid very handsomely, and is allowed to participate in whatever he wishes, even if it is outside of his Red Bull responsibilities.

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PostPosted: Sun Nov 26, 2017 10:02 pm 
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Blinky McSquinty wrote:
What do sponsors want, and what does Formula One offer? Who are sponsors targeting?

Formula One offers global exposure to sponsors, but sponsors closely examine the demographics of the audience in determining whether this sport is good value for the money. Also in the fight are other sports that may also offer global coverage.

Image
http://e0.365dm.com/17/09/16-9/20/manchester-united-zlatan-ibrahimovic-romelu-lukaku_4099451.jpg?20170913135544

Why aren't Chevrolet, a branch of a global industry, in Formula One? Because they get more bang for the buck with a football team, and reach out to more of their targeted demographic audience.

Image
https://f1broadcasting.files.wordpress.com/2012/10/korea2012bbcsky1.png

This graph from the 2012 Korean Grand Prix may offer some insight. Of all those viewers, how many are hard core fans and how many just tune in to watch the conclusion?

Engineers migrate like birds, and teams continually attempt to poach any promising bright mind. Just look at how much effort Red Bull go to in order to retain Newey. He works under his own conditions, supported by a staff subject to his personal whimsy. He is also paid very handsomely, and is allowed to participate in whatever he wishes, even if it is outside of his Red Bull responsibilities.


I agree with your views and accept that it's a general rule of thumb that sponsors want a bang for their buck, however with the global exposure F1 does bring you would think that F1 would have more than the 5/6 sport partners and more of the teams would have greater number of sponsors on their cars not just the Force India. Again like you referenced the demographics of a sport will ultimately determine the number, quality etc of a sponsor to a sport which over recent years under Bernies power did not attract the younger audience members bar the hardcore fans which already existed for which liberty seem to be doing big marketing experiences to win over younger audiences.


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PostPosted: Thu Nov 30, 2017 9:48 am 
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would love to see some newer tv stats, 2012 was a loooong time ago,, 4k tvs were $20,000, and the first hybrid won lemans


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PostPosted: Thu Nov 30, 2017 5:08 pm 
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colinp wrote:
would love to see some newer tv stats, 2012 was a loooong time ago,, 4k tvs were $20,000, and the first hybrid won lemans


Could you please provide more current stats?

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