moby wrote:
mcdo wrote:
The parent Bacardi group are seemingly done with F1. I'd like to know why that is before claiming it has anything to do with Williams' choice of drivers
You are right about jumping to conclusions of course, but
the reason companies leave is because they feel they are not getting their moneys worth. Also if they think they have left a lasting positive impression.
I doubt they feel they have achieved either, though maybe not due to their influence on the drivers. Had say Max been a driver for the team with their name on, it
probably would not be leaving.
That's not necessarily so. Sometimes Companies partake in these types of business deals with specific goals and hard figures to reach, upon which time their business plan calls for termination of the project, and usually the funds that were previously allocated for advertising is then utilized in a different way.
There is no way Martini didn't get their money's worth with all the exposure F1 has received in the time they've been prominently adorning the Williams cars. The numbers Lewis Hamilton brings to F1 alone is far more than billboards or ads positioned around the globe, and every set of eyes is an opportunity to be seen/discovered. Every time F1 makes the headlines for reasons good or bad, more exposure for all involved.
Given the information provided, it feels like a planned move for Martini at this moment, but if they were to sign on with a different team, then it would hint towards perhaps not feeling they were getting their money's worth with Williams in particular and looked to better maximize their advertising dollars.