Guia wrote:
For those of us who don't live in America, those who do are invited to describe US media coverage of this weekend's race.
What sort of exposure has been generated at state and national level? Has F1 enjoyed an enthusiastic welcome back? How would you characterise the prevailing tone among commentators?
Your impressions and insights please.
I haven't really seen much on TV besides on Speed. But it has been about the same as any other race. The best way you're going to get some coverage is after the race. If something exciting happens that ESPN or some other networks would want to talk about. TV coverage wise, not sure if November is the best time. Sundays in Fall (Autumn) are filled with NFL games which is the #1 sport in America. This is the main reason why the race is shown only on Speed instead of FOX which has smaller viewership.
ashley313 wrote:
Why is joe six pack the target? If I were F1 I'd be looking at the well educated upper middle class demographic. People who watch tennis. That sort of thing. F1 will never win the nascar crowd, why try? Its a glamorous sport...appeal to people who want to be glamorous.
I do agree F1 should go for the upper middle class fans. It's going to be hard to win over the NASCAR fanbase. At the same time, I do think F1 should also take the approach of the Indy 500. IndyCar in general isn't the most watched series, but the 500 is one of the greatest spectacles in motorsports. They should try to make the Austin/US GP a spectacle of its own. F1 will have better luck this way to get more fans. The regular races being held in the middle of the night in US doesn't help the fanbase.
ashley313 wrote:
I honestly dont think Americans need American participation to be fans. Have never understood that argument.
I disagree
I do think a GOOD American driver or team is necessary for Americans to start following F1. There are a couple reasons behind that.
First, us Americans love winners. The same reason the general public and media pays attention to cycling or swimming, because Lance Armstrong* and Michael Phelps are the best in the world and they're American.
Next, there are already established motorsports (NASCAR, IndyCar) and other sports (american football, baseball, basketball) that all are based in the US. What these sports offer are localized appeal to the sports based on the players being from the college the fan likes, the city, etc.
F1 currently doesn't do that. Why would anyone in the States cheer for RedBull or Ferrari if you're an average fan of F1? A perfect example of this is how F1 became huge in Spain. It wasn't popular until Alonso came to the sport and won 2 WDCs. Now Spain has 2 races.
What do you think my fellow statesman?