planetf1.com

yeah baby yeah!!

I'll get my coat

It is lots and lots of calories in a tin so people who already have twice as many as they need can have more without the hassle of having to eat

I suppose we will lose that loverly black and gold now then?

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I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.

Marx (Groucho)

What a piss poor missed marketing opportunity. Stupid Coca Cola.

Should have sponsored McLaren with their 'Monster Energy' brand, and taken it to Red Bull. Then Pepsicola should have sponsored Ferrari with the Gatorade brand.
Edit: my mistake - Monster is only distributed by Coca Cola - not made by them.

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GSM need to put Lucozade back on the Maccas, and Ferrari need to be sponsored by Mother (Aussie energy drink?) or some equivalant so we can have the energy drink wars...

Red Bull (Red Bull I think) vs. Burn (Lotus) vs. Lucozade (Macca) vs. Mother/TNT (Ferrari) vs. Monster (Merc) vs. Red Bull Diet (Toro Rosso)

Edit: Apparently Ferrari has TNT as a sponsor, so they should make it more prominant and ignite this energy drink war!!!!

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"You are the universe expressing itself as a Human for a little while..."

I think Ferrari already has TNT as an energy drink sponsor.

Well in that case, game on!

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"You are the universe expressing itself as a Human for a little while..."

Time for the KR PR machine to swing into action:

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Exactly my thoughts.
Other than i don't mind couple of energy drinks every month or so. I wonder do they sell this in Finland. Haven't ever seen it... not that i have really looked either.

According to the Coca-Cola Company website, they don't, but even though I haven't looked for it in stores and therefore not seen it I've seen people drinking it so much I simply cannot believe they wouldn't.

Burn baby burn

People in northern Finland goes and buy it from Haaparanta.

The whole point of sponsorship is to broaden the brand name. If hardly anyone has heard of Burn, the one thing it can never be is a disaster, because their brand name recognition will increase by the number of race fans at least. From the sound of things, they plan an Infiniti / Puma like forray into the sport, where they have unique sponsorhip gigs ("fun" or "weird" or "out there") to enhance that recognition.

But mainly, Lotus needs and deserves the sponsorship cash, so, go boys go!

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Meh. The Burn brand looks terrible. Should have used Powerade instead.

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1994 1995 2000 2001 2002 2003 2004

Why? Maybe F1 sponsorship is good way to improve brand and image.

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Renault!

2012 Planet F1 Prediction Competition Champion

I think what he means is that the logo/brand itself looks horrible.
Imo it's certainly not the worst logo to be attached to gold and black livery, but it will be all about the execution. You can make those flames look horrible in a other ways quite classy looking livery.



Actually after you said that i have seen those Burn cans here in the capital area.

I never heard of Monster until it appeared on Brawn, now every time I notice it in the shops it reminds me of Brawn team

Torro Rosso should go for a Red Bull Sugar Free livery for 2013, McLaren all out Lucazade. Energy drinks can be the cigarette sponsors F1 has been looking to replace...

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Warning: The above post may contain sarcasm.

That's actually a good point. Granted are energy drinks more for the F1 crowd than cigarettes? I personally don't know, but i guess it's the market they want to be visible as well. It's certainly business like cigarettes once were where the production costs are low but profits are huge.

Like others have mentioned I've never heard of "Burn"

Maybe cos it isn't sold in the UK or USA, which I find surprising considering its a Coca-Cola brand

I'm myself actually shocked Coca Cola hasn't made a bigger jump towards energy drinks... i mean energy drinks are the 2000 soda as far as profits go. Or do they own some other big energy drink brand that i'm just not aware of?

Burn?

Is that what Kimi feels when he pees?!



(If that jokes been done I'm sorry!)

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Multi 21 or Catch 22?!

It ain't hating just 'cause it's not love

I didn't think it was too funny, but apparently Burn themselves are kind of using it...

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Räikkönen - Vettel - Rosberg - Bottas

I remember drinking one free sample of burn few years ago and I couldn't sleep at night. Last week I refused to take free sample of Red Bull, because I value my sleeping.

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Renault!

2012 Planet F1 Prediction Competition Champion

Probably much easier and acceptable to promote at a race, freebies etc.

Its always seems to be the addictive, potentially dangerous industry that wants to sponsor F1

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Warning: The above post may contain sarcasm.

Coke own Poweraid, Relentless, Rockstar and a bunch of country-specific ones, in addition to Burn.

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That's right, in Malta they have Crest which is their copy of the Maltese soda Kinnie. Absolutely F'in terrible!

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Multi 21 or Catch 22?!

It ain't hating just 'cause it's not love

Yeh. I always wonder about people who drink these drinks too.

Can some regulars tell us what the point is? My local bar now sells these 'bombs' of shorts in energy drinks. Last thing I want when I go for a drink is to be would up. Whats the 'desired effect'?

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I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.

Marx (Groucho)

No, as far as I remember.

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I'm a racing driver. Always was, always will be.

They sponsored Christian Horner's Arden Gp2 team back in F3000 around ten years ago. Possibly an Indy team too?

I agree.. The purpose of this sponsor is to increase awareness about their brand... i think they chose burn wisely..... People have started googling it even before it has been put on the car!!!

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KIMI: Yeah,Winning feels good.But I am not the type of guy to jump up and down and rub it in everyone's face.

reason why coke didnt enter with its own brand that's large due to no ppl in this world unaware of Coke as a beverage brand. better to promote some new brand with the profit earned from coke brand itself.

Crikey, I wouldn't hire any of you lot as marketing strategists! The use of the burn brand is all about gaining specific brand recognition in a market sector dominated by a rival (in this case Red Bull). The Coke brand is useless to directly counter Red Bull, it has to be the actual sector brand. Powerade is not under any circumstances in the same sector as burn. burn is in the caffeinated beverage sector and is a direct competitor to Red Bull, whereas Powerade is a sports drink, and the F1 market, (esp with Kimi as a team driver) isn't really a good place for the health and fitness angle. As burn is sold in about 3/5 of the places F1 races in, that's pretty good market coverage. And, if F1 actually takes off in the States, they've go the Full Throttle brand just waiting in the wings - seeing as it's pretty common to change car liveries for location or date specific things. Apropos of nothing, Full Throttle is marketed with a tag line that includes 'No bull.' Awesome.

I think it's a smart choice by Coca Cola, and the Lotus culture is well matched to the image burn wishes to create, and we might even get to see Kimi enjoying working the PR & sponsor work for once?

Joe Saward hinted more sponsors to come for Lotus

Joe Saward
Not in the least bit. I expect to hear more from Lotus on the sponsorship front in the weeks ahead. And maybe I will name some more names…

http://joesaward.wordpress.com/2012/11/ ... onsorship/

Once again it shows that, kimi wont sign a deal that lead him into vain.

Bring it on 2013!!!

as a kimi fan i hope this is just he start and hopefully some investors as well.... kimi is doing great in keeping this team growing but i have doubt about gros keping the repair bill at minimal. I suppose kimi is as good as a pay driver in terms of finance.

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K I M I R A I K K O N E N
K I M I R A I K K O N E N
K I M I R A I K K O N E N

WELCOME BACK KIMI!

Yup, I also think I've seen some Coca-Cola livered Indy car, but I don't any of these cases are a direct Coca-cola sponsoring, more like national or local distributors or bottlers.

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I'm a racing driver. Always was, always will be.

Could someone tell me what the hell is burn? I've never heard of it.

Nobody has until this came up.

It's an energy drink. Basically the same crap you get in a can of Redbull, Monster, Relentless, etc.

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Oh didn't know they own Poweraid and Rockstar. Both certainly common here.

Yup, TBH I didnt know they owned Rockstar until I looked at their product list. It's massive!!

http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands

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Don't think they own Rockstar Rick, just distribute it.

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1994 1995 2000 2001 2002 2003 2004